Virtual Staging has been around for years in the real estate sector globally. But this gem has been underplayed when it comes to the Indian market. It is a cost-effective alternative to traditional staging, however, it also goes hand-in-hand with traditional staging of spaces.

Before we begin delineating virtual staging, let’s first understand what it actually is. Virtual staging is where stagers take digital photos of empty spaces, then use specialised software to design the interiors of the said area combined with careful use of techniques that render the space a naturalistic character. Bare walls and spaces without furniture attract too few potential customers, hence, virtually staged spaces appear to be just the right thing. It helps the decision makers visualize what the space can look like.

While virtual staging is gradually becoming a common practice for residential properties, it has remained almost untouched in the commercial realm. It is the most effective technique to make a raw space look like a more welcoming environment and is a perfect way to show the potential of the vacant commercial property. Although people who want to rent commercial space would consider plenty of factors like location and size, but the potential of a space still remains relevant. Moreover, virtual staging also allows overcoming the attributes that can spoil the first impression of the property.

One area of the commercial real estate that can certainly benefit from virtual staging is the office space. If you are someone who lacks the visualising prowess , looking at a shell might waver you from the potential of the office space and the ways it can be utilised in. Staging can even simplify the decision about the type of fit out you are looking for in your next office.

The main purpose of staging is to sell or lease faster, the chances of which are twofold when staged with furniture. The only thing better than showing how spaces look today is showing how they could look. It helps the customer build a vision. Disclosure is the key when it comes to virtual staging as the customer can find it misleading. It is always best to communicate that the space has been staged. In today’s market, virtual staging is an affordable and convenient tool for presenting the true potential of a property, shortening the time on the market.

Virtual staging has a long way to go in India market as it remains esoteric at present. But is definitely set to pick up the sales in the commercial real estate sector in future.